Your brand identity is what sets your business apart from the competition and is what customers will remember long after they’ve interacted with your product or service. A strong brand identity is built on a foundation of trust and credibility, and it’s important to learn what it takes to build...
Whether you are a startup or an established business, it is important to craft your company’s story in a way that appeals to your ideal customer. This means understanding who your customer is and how to frame your story in a way that resonates with them. Telling your own company’s...
Growing a business is a lot like growing a garden. You start with a seed – an idea – and plant it. With proper care, effort, and time, your business, like that seed, will grow. To get the most out of your garden, you need to fertilize the soil to...
When it comes to selling online, and particularly during the holiday season, we are usually bombarded by so many ads from a variety of sources that we are overloaded with products everywhere. Whether it’s online, in print, via TV, radio, mobile phone, the list goes on and on. How can...
Today's blog is a repost of Mr. Jens-Kristian Kiel's article written for the West Virginia Small Business Development Center's website. To find the original posting of this article, you can visit https://wvsbdc.com/seven-tips-for-marketing-your-small-business-to-the-right-audience/. Introduction As small business owners, we often focus on what we bring to the table — our products, services, operations,...
The Melting Pot Business ownership is like a melting pot. Not in the normal sense of different people coming together to form a community, but similar: it takes many different forms of personal experiences, education, actions, trials and errors, lessons learned, tears, sweat, long nights, hard work, and an unbelievable amount...
While there’s typically a celebration with public officials, banners, balloons, and a production made around the opening of large corporate offices across the country, most small business owners receive less attention when they are starting their enterprise. The small business process goes from an idea to conversations with family and...
