Center for Business and Economic Research

The Center for Business and Economic Research (CBER) at Marshall University team combines academic backgrounds in economics, public policy and statistics with business experience in marketing, communications and strategic planning.


The Center for Business and Economic Research (CBER) at Marshall University provides objective, transparent, and multidisciplinary analysis to inform strategic decision-making.  CBER staff have the experience to better equip our clients with access to resources, training, and ultimately the knowledge to carry out their missions more effectively.  

CBER was established in 1994 to enhance regional economic development endeavors. CBER began by providing services to the business community by leveraging expertise within the College of Business. In 1998, CBER merged with the Applied Research Division at Marshall University, adding additional researchers and expertise. In 2004, CBER became a subsidiary of the Marshall University Research Corporation (MURC). CBER became a part of the Appalachian Transportation Institute (ATI)  in 2011 due to their complementary missions to enhance regional economic development. CBER has developed a strong reputation by providing independent analysis and quality research to aid clients with economic and policy choices for nearly two decades.

Services Provided

Economic and Site Development

  • Economic Forecast
  • Economic Development (Specialty)

Business Planning

  • Business Plan Consulting
  • Feasibility Studies (Specialty)
  • Demographic and Census Data (Specialty)
  • Market Plan Development
  • Market Research (Specialty)

Financial Resources and Assistance

  • Financial Statement and Cash Flow
  • Government Funding (Specialty)
  • Financial Modeling

Libraries and Research

  • Business Research Resources (Specialty)
  • Demographic/Census Data (Specialty)
  • Industry Data (Specialty)

Marketing and Sales

  • Competitive Analysis
  • Demographics/Census Data (Specialty)
  • Feasibility Studies (Specialty)
  • Market Research (Specialty)

Networking and Associations

  • Geographically Based (Specialty)

Nonprofit and Social Enterprise

  • Strategic Planning (Specialty)

Public Policy and Government Relations

  • State Business Issues (Specialty)

Starting a Business

  • Business Research Resources (Specialty)
  • Feasibility Studies (Specialty)
Contact Information
Kent Sowards
One John Marshall Drive
Huntington, WV 25755