Value Chain Cluster Initiative

The Value Chain Cluster Initiative (VC2) provides hands-on business development and coaching services to strengthen expanding local food and farm businesses in West Virginia. We work with businesses in all aspects of the food supply chain, from field to fork and beyond, to help bolster strong regional food systems.


The core strategy of the VC2 program is to build resilient food and farm businesses that create real jobs throughout West Virginia by growing, buying, moving and consuming local foods. VC2 works with groups and regional organizations statewide. We work with a range of clients, including farmer organizations or groups, food hubs, local food retail stores, restaurants, distributors, economic development authorities, and more.

Since 2012, technical assistance and coaching through the VC2 program in West Virginia has supported over 270 food and farm businesses to scale up and build the local food economy through the creation of over 220 new jobs and investment over $3 million in private funds.

By nurturing a strong network of businesses ranging from production, processing, serving, agri-tourism and more, we’re supporting quality jobs, sustainable agriculture, healthy food options and valuable dollars that circulate locally.

West Virginia is a state with both high economic disparities as well as high potential for growth. 


VC2 does not have a pre-defined program of services, but is rather designed to respond to the emergent needs of our clients and partners based on their requests to us. With the support and coaching from our VC2 regional coordinators, organizations and companies submit applications for technical assistance to VC2 outlining the need and nature of the project. If the project is approved, VC2 then provides direct coaching or serves as a matchmaker – seeking out and hiring the best consultant to provide the services the organization or business needs. VC2 remains engaged throughout the project to support its successful implementation. We also coordinate with other organizations to support coordination meetings and training that will strengthen value chains and provide increased opportunity to food and farm businesses.

Services Provided

Economic and Site Development

  • Lease Review

Business Planning

  • Business Plan Consulting (Specialty)
  • Diversification
  • Feasibility Studies (Specialty)
  • Forming a Business
  • Market Plan Development (Specialty)
  • Market Research

Financial Resources and Assistance

  • Accounting and Bookkeeping (Specialty)
  • Financial Statement and Cash Flow (Specialty)
  • Loan Providers
  • Microloan Providers
  • Venture Capital Providers

Human Resources, Workforce and Talent

  • Policies and Templates

Legal Services

  • Contract Review
  • Forming a Business
  • Lease Review

Management Issues

  • Human Resources
  • Leadership/Professional Development

Marketing and Sales

  • Advertising/Brochure Design (Specialty)
  • E-Commerce/Internet Marketing (Specialty)
  • Feasibility Studies (Specialty)
  • Market Plan Development and Training (Specialty)
  • Market Research
  • Website Development (Specialty)

Networking and Associations

  • Geographically Based (Specialty)
  • Industry Specific (Specialty)
  • Small Business/General (Specialty)

Nonprofit and Social Enterprise

  • Accounting
  • Human Resources
  • Strategic Planning
  • Technical Services


  • Commercial Kitchen Facilities
  • Lease Review Assistance

Public Policy and Government Relations

  • African-American Business
  • City Business Issues
  • Women’s Business Issues

Starting a Business

  • Business Research Resources
  • Feasibility Studies (Specialty)
  • Forming a Business
  • Registration, Licenses and Permits
  • Site Location
  • Startup Business Counseling

Technical Assistance

  • Bookkeeping/Accounting Software Training (Specialty)
  • Design Services (Specialty)
  • Virtual Consulting and Online Services (Specialty)
  • Website Development (Specialty)


  • Bookkeeping/Accounting Software Training
  • Budget, Cash Flow and Financial Statements Training
  • Business Plan Training and Assistance
  • E-Commerce/Internet Marketing
  • Human Resources Training
  • Marketing Plan Training
  • Online Courses and Videos
  • Social Media
Contact Information
Liberty Newberry
P.O. Box 839
Charles Town, WV 25424