Tag - marketing

Marketing to Agencies and Primes

Good marketing is the key to your success in federal procurement. Marketing professionals from the Regional Contracting Assistance Center (RCAC) APEX Accelerator will walk us through some best practices, including how to approach agencies and create match-making event tools. We'll also cover that all important Statement of Capabilities, developing a...

E-Mail Marketing Essentials For Business

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class...

Marketing Part 2: Promoting Your Business

You’ve developed a wonderful new product or service and now you need to get customers to buy it! In this webinar we’ll walk through the most common promotional methods used by entrepreneurs, including networking, referrals, social media, content marketing, email marketing and search engine optimization (SEO). We’ll help you decide...

Simple Steps for Starting Your Business – Marketing Plan

How will you market your business? This free webinar provides you with an introduction to core marketing elements needed to maximize your customer reach. You will learn about: Branding Defining target market Positioning Difference between features and benefits Marketing strategies and channels Simple Steps for Starting Your Business webinars help you determine if you are ready to take...

Cost Effective Marketing Strategies

Marketing budgets keep getting tighter. It makes sense for you to manage your dollars (and time), using only marketing strategies that work for your business. We’ll cover traditional marketing avenues like billboards and radio, as well as newer methods, and teach you what works and how to save money. Presented...