Marketing to Drive Profits


Marketing your small business

There are more options for small business to market their products than ever before.   It can be overwhelming to start your marketing campaigns and know how to market your business.

One of the easiest places to start is with a social media platform like Facebook or Instagram that you are already on.   Also, this action quickly lets your friends and family know about your new business endeavor and highlight what you will be doing.   It is very easy to establish a Facebook or Instagram page for your business if you already have a personal page.   There are classes regularly on how to get yourself going marketing your business on social media and getting the most from this valuable tool.

Use the Resource Navigator to find programs that provide training and marketing assistance.

Local libraries a

re also a great place to start searching for product marketing ideas. Search the West Virginia Library Network to find the public library nearest to you!

Marketing Tips

The most successful businesses will:


  • Find people who will be willing to pay for your product or service (there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases.  The West Virginia Department of Economic Development is home to an interactive data map that can help you identify a lot of demographic data around your targeted communities!
  • Know who you compete with – research competitors using business databases like the West Virginia Secretary of State Business Entity Search!

Search the Resource Navigator to find local organizations that are here to help you with your marketing challenges.