Your brand identity is what sets your business apart from the competition and is what customers will remember long after they’ve interacted with your product or service. A strong brand identity is built on a foundation of trust and credibility, and it’s important to learn what it takes to build...
Whether you are a startup or an established business, it is important to craft your company’s story in a way that appeals to your ideal customer. This means understanding who your customer is and how to frame your story in a way that resonates with them. Telling your own company’s...
When it comes to selling online, and particularly during the holiday season, we are usually bombarded by so many ads from a variety of sources that we are overloaded with products everywhere. Whether it’s online, in print, via TV, radio, mobile phone, the list goes on and on. How can...
Today's blog is a repost of Mr. Jens-Kristian Kiel's article written for the West Virginia Small Business Development Center's website. To find the original posting of this article, you can visit https://wvsbdc.com/seven-tips-for-marketing-your-small-business-to-the-right-audience/. Introduction As small business owners, we often focus on what we bring to the table — our products, services, operations,...
While we’re not completely out of the woods yet from the COVID-19 health crisis, we’ve come far enough that seeing our loved ones in person this holiday season and joining in some actual (versus virtual) merriment is looking like a real possibility. However, both shoppers and businesses have new challenges...
What’s stopping you? I mean, really, what’s stopping you? You’ve done the research, you’ve done the preliminary plans, listened to all the right podcasts, sat in all of the webinars, did all the right things...except you have nothing to show for it. In every single aspect of life- education, careers, relationships,...
